Chevrolet, Emelia Hartford to Host 2nd Annual Virtual Heritage Week Fan Experience

Guest appearances by Al Oppenheiser, Pinky “Mr. Chevy” Randall and must-see iconic Chevy vehicles

2021-08-13

Back

DETROIT – Chevrolet is teaming up with well-known automotive influencer and content creator Emelia Hartford to host its second annual Cruisin’ the USA in Your Chevrolet weeklong virtual fan experience from Aug. 16-21. This year’s event will focus on the brilliant minds behind some of Chevy’s most prized models and the fans who have loved and supported the brand over the years.

"The inaugural Cruisin' the USA in Your Chevrolet originated as an alternative space for car enthusiasts to celebrate automotive's deep-rooted history when it couldn't be done in person," said Steve Majoros, vice president of Marketing, Chevrolet. "This year, we're celebrating by sharing stories through the eyes of our customers, fans and employees from around the world – because people are the heart of everything we do at Chevy."

Viewers will enjoy a week of daily themes and activities, trivia, special guests and inside looks at Chevy’s iconic vehicles, alongside current models, and more.  

Schedule of Events

• Aug. 16 – History of Heroes Trivia: Emelia Hartford challenges fans on Chevy’s history of heroes, including some of the engineers and designers behind the major innovations that helped shape the brand.
• Aug. 17 – An EVolution: Ride along with Emelia Hartford in the new, all-electric 2022 Bolt EUV and catch a glimpse of Chevy’s E-10 concept vehicle.
• Aug. 18 – For the Love of Trucks: Join Emelia Hartford for another trivia challenge covering all things Chevy trucks.
• Aug. 19 – A Salute to our Fans: Discover how lifelong fan Pinky Randall earned the right to be called "Mr. Chevy."
• Aug. 20 – The Thrills of Performance: Tour former Camaro Chief Engineer Al Oppenheiser’s jaw-dropping Chevy Cave with Emelia Hartford.
• Aug. 21 – Spread the #ChevyLove: Experience Chevy with those who love the brand most alongside their most prized possessions.

To gear up for the event, fans can download a second edition collectable high-resolution printable poster featuring a mix of some familiar classics and today’s favorite vehicles.

Follow along on Chevy’s social media channels – @Chevrolet on TikTok, Instagram, Twitter and Facebook – to celebrate Chevy’s deep-rooted automotive history and those who have put their heart and soul into making the brand what it is today. Fans are encouraged to share their cherished Chevy vehicles and memorabilia using the hashtag #ChevyLove for the chance to be featured on the brand’s social channels.

ABOUT CHEVROLET

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.